Recommended Business Resources

Below is a list of programs and gear that I currently use to grow my eCommerce and digital education businesses. I will update the list whenever anything changes.

- Derek Videll

INSTAGRAM PERFORMANCE TOOLS
IQ HASHTAGS
Get in depth insights into the performance of your account so you know exactly what works and what doesn't.
SPECIFICTAIONS
· the only tool that can search your account for any banned hashtag ever used
· INDIVIDUAL DATA ON WHAT HASHTAGS RANKED ON WHAT POST
· SCAN YOUR FOLLOWER BASE FOR FAKE PROFILES AND REMOVE THEM
FLICK HASHTAG RESEARCH TOOL
Want to make sure you're using THE BEST hashtags in your market?
SPECIFICTAIONS
· GET DATA ON THE INDIVIDUAL STRENGTH OF HASHTAGS WHICH IS NOT AVAILABLE ELSEWHERE
· GET SUGGESTIONS ON STRONG HASHTAGS IN YOUR MARKET
Content creatOR NECESSITIES
KESHI RING LIGHT
Getting a multi function ring light is the simplest way to improve your content on camera. As steady camera and a fully lit subject is more of a must nowadays! Proper lighting is the quickest and cheapest fix to improve video quality.
SPECIFICTAIONS
· REMOTE CONTROLLED START AND STOP
· TRIPOD BASE THAT CONVERTS TO SELFIE STICK
· 120 INVIDUAL LEDS, 3 LIGHT TYPE SETTINGS, 10 ADJUSTABLE BRIGHTNESS LEVELS
ELGATO KEY LIGHT
This is a significant upgrade over the Keshi ring light. This light will not make the light ring appear in your eye. It is a much softer light and creates more of the cinematic effect you see from professional YouTubers. If you're in a poorly lit room with little no natural lighting, I recommend two. If you're in a room with at least a decent amount of lighting, one will do fine.
SPECIFICTAIONS
· App CONTROLLED
· NICELY WEIGHTED WITH A FIRM SQUARE BASE
· WHITE LIGHTING TO WARM LIGHTING CONTROL AS WELL AS LIGHT INTENSITY
MOVO WIRLESS CLIP ON MIc
I REALLY WISH THE CHEAP ONES WORKED! I almost always try the cheaper versions of expensive tech items like this first, but even the ones in the $50 range recorded worse than my phone. If you want to improve the audio quality in your videos, especially when shooting outside, using a lavlier clip on mic can really help.
SPECIFICTAIONS
· HQ Wireless clip on mic
· WORKS WITH ALL CAMERAS AND PHONES
· 1 YEAR WARRANTY
camtasia: INTERMEDIATE VIDEO EDITING FOR PEOPLE WITH BASIC SKILLS
This is a perfect video editor for people who are ready to outgrow the more basic mobile video editors. It's not quite to the capabilities of FinalCut Pro or Premiere Pro but it is more affordable.
SPECIFICTAIONS
· full range of video editing capabilities
· edit audio for clean sound
· screen recording capabilities
CRM Platforms
Convert kit
This is my favorite CRM if you are looking for a very straight forward, low-tech, and affordable option. I rarely have to contact customer service for help because it is so obvious how to use this platform!

The feature it has for 'Resend to Unopens' is extremely valuable and I can't believe other CRMs rarely have it.

Despite using 7 different CRMs in the past, I like this platform more than any other including the very popular, MailChimp.
SPECIFICTAION
· First month free
· starts at $29/month after
· create opt-in forms and automatic sequences with no technical experience required
active campaign
This is the CRM I recommend to use with webinars. It has a simple yet very advanced system for creating email automation. There is no shortage of features which is awesome if you need them but confusing and costly if you don't. Bottom line, if you are looking for a CRM to integrate with a webinar and deliver custom emails to webinar participants based on watch time and engagement, this is the CRM for you!
SPECIFICTAION
· First month free
· starts at $9/month after
· create AUTOMATIC EMAIL SEQUENCES WITH ADVANCED CUSTOMIZATION ON A USER FRIENDLY PLATFORM
SALES FUNNELS
click funnels
THIS WEBPAGE WAS BUILT USING A PRE MADE TEMPLATE IN CLICK FUNNELS*

Create high converting sales funnels by taking your customers through a guided sales process. After they purchase, you'll then be able to present them with various upsets based on what else they may need and maximize your average cart value!
SPECIFICTAION
- get 2 week trial then starts at $99/month
· get any of russel's books for free if you pay shipping
- THEse are the PINNACLE BOOKs to MODERN ONLINE MARKETING 
PRINT ON DEMAND
PRINTIFY
Printify is my number one recommendation to start a print on demand business. They offer competitive pricing and an extremely simple platform to design your merchandise and connect to your online store.
SPECIFICTAION
· FREE TO SIGN UP
· DON'T PAY ANYTHING UNTIL YOU'VE ALREADY GOTTEN A SALE!
- NO PRIOR TECH EXPERIENCE REQUIRED.
place it
Take your merchandise designs and instantly create hundreds of lifestyle images of your product(s) in use! In order to properly sell products on Instagram, your post MUST fit in with the rest of the feed. Posting pictures of products on white background does not give your posts a chance to trend so using a service like this can be an absolute game changer!
SPECIFICTAION
· FREE TO SIGN UP then $15/month
· unlimited design creations
- rapidly speeds up content production
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